 HTK marketing communications was recently honored for its marketing and advertising work by two of the nation’s most prestigious national healthcare advertising competitions, the Aster Awards and the Healthcare Advertising Awards.  Despite growing its Heart & Vascular Center by adding new specialists and increased technology, research showed Sacred Heart Hospital’s Mayo-affiliated competition to be the dominant leader in consumers’ minds when in came to heart care. SEE CASE STUDY  An unusual approach to introducing Sacred Heart Hospital’s new physicians created a campaign that gave people an intimate look inside each doctor’s relationship with his or her patients by asking them to tell us about their hopes.  How do you create a campaign for a healthcare system that lets people know it is listening to patients and acting on what it hears? By introducing its Patient Advisory Councils and the everyday people who serve on them. By highlighting the changes that have been made as a result. And by inviting community members to log on and become involved.  Two young people die every month in northern Minnesota and
Wisconsin by suicide or drug overdose. An above average statistic no one should
have to claim. Eighteen months ago, the Miller-Dwan Foundation in Duluth,
Minnesota began a capital campaign to raise $5 million to build Amberwing, an
innovative mental health and wellness center to serve children in the region.  Consumers looked forward to installments of this public service-inspired campaign promoting healthy living and featuring SMDC Health System physicians telling them just one thing they should do to stay healthy. READ MORE  Thanking employees for their hard work in a campaign announcing North Memorial Hospital’s HealthGrades awards boosted moral and caught consumer’s attention in a market saturated with award announcements. READ MORE  Hope is probably the last word that comes to mind when a
patient hears, “you have cancer.” However, hope is exactly what Sacred Heart
Hospital’s Center for Cancer Treatment and Prevention in partnership with
Marshfield Clinic Regional Cancer Center provides cancer patients throughout
western Wisconsin. SEE THE CASE STUDY  Instead of a head-to-head battle with their competition over
new bricks and mortar and brand names, sister hospitals Sacred Heart Hospital
in Eau Claire, Wisconsin, and St. Joseph’s Hospital in Chippewa Falls, Wisconsin,
sought to build trust, optimism, energy and passion around something greater—a
healthier community. They decided to change the strategic planning approach and
embark upon an inclusive effort to gather ideas from the community for the
five-year plan.  An estimated 23 million Americans suffer from alcohol and drug problems. It’s an epidemic that, when left untreated, has long taken a heavy toll on individual lives, families, communities and the overall economy. But only a small fraction of people actually get help due to barriers like stigma, shame and misunderstanding. SEE THE CASE STUDY | SEE THE WEBSITE  Nobody said staying healthy couldn’t be fun. The 11 colorful, graphic spots in this campaign ran the first 11 days of 2011 and invited people to sing, dance, play, laugh and even sleep their way to good health.  Healthcare intersects with the most personal, raw and real experience in our lives. Its impact on our communities, our families and us is greater than any consumer product could ever hope to be. That’s why we’ve developed a healthcare marketing process that is Bigger Than Branding. READ MORE   When the hospital’s regional director for marketing communications
recommended we create a paperless report and house it on the hospital’s
new website, we ran with it. See the Case Study | See it for yourself!   For the Sisters of St. Scholastica Monastery, the answer was found in an increase in social media publishing and a new, more strategic website. SEE THE CASE STUDY | SEE THE SITE  A touching campaign drove parents to Ministry Health Care’s Web site and let them know the same level of care available at large metropolitan children’s hospitals was right in their own backyard—at Saint Joseph’s Children’s Hospital. READ MORE   Participants—both online and those who attended the summit—came together at Sacred Heart Hospital’s website, where they could interact directly or through one of several social communities that was aggregated on the page. SEE THE CASE STUDY   The Miller-Dwan Foundation (MDF) is the largest independent, public, medical foundation in northeastern Minnesota, northwestern Wisconsin and northern Michigan. See the Case Study | See it for yourself  This campaign asked the question, “What’s it going to take to get you to call us?” and increased patient encounters in SMDC Health System’s orthopaedic department by 14 percent. READ MORE   While its website was packed full of important information for consumers and referring physicians, that information was either screaming for attention on the site’s home page or hidden within the confines of the site’s inner pages. See the Case Study | See it for yourself   This easy-to-use Web site was constructed from the ground up to be a healthcare resource for consumers and to reflect Maple Grove Hospital’s innovative care driven design and vision. See the Case Study | See it for yourself  A series of “rock video” commercials anchored a campaign that blew through the clutter and introduced consumers to Sacred Heart Hospital’s brain and spine smart operating suites. READ MORE  
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