Healthcare Marketing Blog  filter by date: March 2009

Healthcare marketing, “Polish Style”

The recipe for one TV spot. Take one “colorful” man who suffered severe orthopedic injuries. Put him in his favorite tavern with a polka band. Add friends and family from a close-knit community who’ve just come from church. Sprinkle in farm tractors. Stir in blackberry brandy. Cook at medium intensity all Sunday morning into early afternoon.