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Healthcare Marketing Blog RSS filter by date: August 2010

Always tell the truth. And donít stretch it.

August 26, 2010 at 4:35 pm
By Marsha Hystead

When you are marketing a service, such as health care or higher education, and you stake your claim in the marketplace, it is imperative that your strategy is based on sound facts. This is especially true if you are competing against one of the major healthcare brands.

 

You are probably saying, so this is news? Believe me, I see these claims all the time. “We’re the best” or “The region’s only” all sound good, until the giant down the street asks you to verify your claim.

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Find your sweet spot. Then make their palms sweat.

August 10, 2010 at 5:26 pm
By Marsha Hystead

If you find yourself in a market competing against one of the famous national healthcare brands, find what makes your organization unique, say it in a compelling (you could say risky) way and you can claim your position in the marketplace.

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There's more than one way to tell a story

August 3, 2010 at 9:30 am
By Mike Scholtz

Our partners at Sacred Heart Hospital asked us to find a new way to promote their Smart OR. None of the traditional approaches seemed right for an all-new operating suite that combines cutting-edge technologies in all-new ways. 

Patient stories? Humor? Some dry voiceover covering beauty shots of all their shiny new stuff? 

No. Nope. And no thanks.

There was only one way to capture the feelings of wonder and excitement that the Smart OR inspired in people: With music. Our rock music video cast Sacred Heart’s neurosurgeons and their incredible team as superstars. And we asked our composer to push the boundaries in creating a score unlike anything you’d ever expect to hear at a hospital.

The resulting TV spots and cinema advertising got attention. From patients. From other hospitals. And from HealthLeaders Media. You can see for yourself here.


TagsOR HealthLeaders, Heart, Sacred Smart
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