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Online Reputation Management In Healthcare (Part Two)

June 15, 2009 at 11:06 am
By

The first installment of this blog talked about the need for healthcare organizations to engage with consumers in the online communities where they are freely comparing doctors, rating your bariatric program, and providing each other support as they make their way through illness or disease.

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TagsKlatzky tag, & Healthcare Associates Marketing, Add HT new
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Online Reputation Management In Healthcare (Part One)

June 8, 2009 at 11:07 am
By

First let me explain what online reputation management isn’t.  It isn’t letting your intern Tweet out a few prevention tips every week.  In practice, true online reputation management (ORM) requires at least two disciplines:  engagement and monitoring.

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TagsKlatzky & Healthcare Associates Marketing, HT
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Healthcare marketing, “Polish Style”

March 3, 2009 at 11:22 am
By Jake Kapsner

The recipe for one TV spot. Take one “colorful” man who suffered severe orthopedic injuries. Put him in his favorite tavern with a polka band. Add friends and family from a close-knit community who’ve just come from church. Sprinkle in farm tractors. Stir in blackberry brandy. Cook at medium intensity all Sunday morning into early afternoon.

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TagsHT Klatzky & Healthcare Associates, Marketing, Ministry
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