News

Essentia Health and Miller-Dwan Foundation win national healthcare marketing recognition.

Duluth, Minn.—Healthcare Marketing Report recently honored Essentia Health and Miller-Dwan Foundation with a merit and bronze award respectively at its 30^th Annual Healthcare Advertising Awards.

Joe Gunderson Named Director of Visual Identity

Marsha Hystead, partner/chief creative officer and Mike Seyfer, partner/president & CEO of HTK Marketing Communications are proud to announce the promotion of Joe Gunderson to director of visual identity.

Mattson Gets It Done

Last week Terry Mattson was recognized as the Explore Minnesota Tourism's 2013 Outstanding Individual in Tourism. Terry has been “getting it done” for Duluth for a long time, and this recognition is well deserved.

New work showcase: three sites go live

You might say “three is the magic number” — even when it comes to redeveloping comprehensive websites for a better user experience. That’s what we discovered at HTK Marketing Communications in the past six months as we worked together with a trio of clients and our interactive partner to assess and overhaul their online gateways. Here’s what recently launched:

Patient Partners Campaign Wins Statewide Advertising Excellence Award

Essentia Health and HTK Marketing Communications honored with Beacon Award

Duluth, Minn.—The Minnesota Health Strategy and Communications Network (MHSCN) recently honored Essentia Health’s Patient Partners campaign, created by HTK Marketing Communications (HTK) and Essentia Health’s Marketing Department, with a Beacon Award for Healthcare Excellence. The Beacon Awards recognize excellence in healthcare marketing, communications, web-based strategies and public relations.

HTK Work Featured in February 2013 SHSMD Spectrum Newsletter

HTK's capital campaign work for Miller-Dwan Foundation and Amberwing is featured in the February 2013 edition of SHSMD Spectrum.

North Memorial Taps HTK/Newfangled for its Website

North Memorial, a fully integrated healthcare system serving families in Robbinsdale and the western Twin Cities, recently selected HTK Marketing Communications and its website development partner, Newfangled, to lead the way in the creation of its new website.

HTK Brings 11 National Advertising Awards Home to Duluth

HTK marketing communications was recently honored for its marketing and advertising work by two of the nation’s most prestigious national healthcare advertising competitions, the Aster Awards and the Healthcare Advertising Awards.

Healthcare Marketing Advisor asks HTK to comment on the Use of QR Codes

Laurie O'Melia O'Neill , HTK Vice President/Senior Account Manager, responds with her expertise on the use of QR codes in healthcare marketing.  Read her article published in Healthcare Marketing Advisor. Click cover below to download PDF.

Healthcare Marketing Advisor asks HTK to comment on the Essence of Storytelling.

Laurie O'Melia O'Neill , HTK Vice President/Senior Account Manager, responds with her expertise on the essence of storytelling in healthcare marketing.  Read her article published in Healthcare Marketing Advisor. Click cover below to download PDF.

Hospital Website Secrets to Success Revealed Next Week at Healthcare Internet Conference

HTK and Maple Grove Hospital partner for presentation at Healthcare Internet Conference

Our own Mike Seyfer, vice president of interactive and client Jennifer Krippner, director of physician development & guest/public relations at Maple Grove Hospital in Maple Grove, Minnesota will present Evaluating the Patient Experience through the Hospital Marketing Web Site at the 15^th Greystone.Net Healthcare Internet Conference Annual, November 7-9 in Orlando, Florida.

HTK Creates Two Award-Winning Campaigns

Two campaigns created by H.T. Klatzky & Associates (HTK) for clients Sacred Heart Hospital and St. Joseph’s Hospital, were recently recognized with an Award of Merit from the Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS) at its 2011 Communications Review.

Healthcare Marketing Advisor asks HTK to comment on integrating social media into marketing programs

Mike Seyfer, HTK vice president of interactive, responds with his expertise on how to incorporate social media into a marketing campaign.  Read his article published in Healthcare Marketing Advisor.

Healthcare Marketing Advisor asks HTK to share advice on communicating with busy physicians

How do you get the attention of physicians inside and outside your organization? Laurie O’Neill, vice president/senior account manager recently shared six tips on the subject in Healthcare Marketing Advisor. Read what she had to say.

HTK and Sacred Heart honored with national Aster Awards

H.T. Klatzky & Associates (HTK) and its client, Sacred Heart Hospital of Eau Claire, Wisc., were recently recognized by the 2011 Aster Awards for national excellence in medical marketing.

HTK Creates Prototype for National Movement, Helps Launch Face It TOGETHER™

Consider it the first step in the launch of a national movement to change the way people view alcohol and drug problems—and inspire more people to get the essential help they need.

HTK Grabs Spotlight in Healthcare Marketing Advisor

An unusual campaign created to celebrate the 125^th anniversary of its client, St. Joseph’s Hospital in Chippewa Falls, Wisconsin, recently earned HTK a feature editorial in Healthcare Marketing Advisor’s Marketing Spotlight.

HTK Adds Human Touch to Technology Campaign and Garners Recognition in Marketing Healthcare Today

Although innovations in medical technology are doing amazing things to extend and improve our lives, marketing that technology—with its lists of services, treatments, diagnosis’s and outcomes—can be less than exciting.

HTK Designs and Develops Award-Winning Website for Sacred Heart Hospital

H.T. Klatzky & Associates and client Sacred Heart Hospital were recently recognized with an Award of Merit for website design and development from the Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS) at its 2010 Communications Review.

HTK presents healthcare marketing insights at 84th annual SDAHO Convention

When hundreds of healthcare professionals gathered last week in Sioux Falls, South Dakota, they had the opportunity to take a closer look at formulating more effective strategic creative and social media skills.

HTK Sponsors National Healthcare Marketing Conference

Now more than ever, healthcare strategists need to take the lead in sharing creative ideas to save money, boost performance and get a return on investment.

It’s why H.T. Klatzky & Associates (HTK) is proud to be a national sponsor of the SHSMD Annual Conference, “Connections 2010, Healthcare on the Winds of Change.” The year’s major event for SHSMD (Society for Healthcare Strategy & Market Development) will unite more than 1,200 participants from across the country Sept. 12-15 in Chicago, IL.